Sales Masterclass

Master the art and science of selling in today’s marketplace.

Next Session begins: June 19, 2024


What to expect

12 Weekly Sessions | 1.5 Hour Each Week | Lessons |
+ Accountability

Ever wonder why most sales people struggle to get their prospects to sign on the dotted line time after time? What makes some prospects so reluctant to buy, even when you know just as well as they do that what you are offering them is exactly what they need? How can you reduce their resistance to your sales efforts while at the same time making it easy for them to buy?


What You’ll Get


12 Training Sessions

Break down the sales process and sales techniques in practical and manageable segments.



Training is delivered in self-paced format with videos, and activities to help make learning more in depth and comprehensive.


Workbook & Planning Tools

Additional resources, reading recommendations and planning materials makes learning more valuable.


When Does It Start? 

The next class will start on June 19, 2024. Classes will be held on Wednesdays, once a week via Zoom, from 11am – 12:30pm Eastern. Classes will conclude after 12 sessions (12 weeks), taking holiday weeks off as needed.  

How do I know it’s for me? 

If you’re in business to make money, you need to put your sales team through this 12-Week Sales Masterclass. All sales team members are welcome. 

What is the Time Commitment? 

Class sessions are only 1½ hour per week. In addition, there is light homework that can take up to 1 additional hour each week. Most homework items fit into your daily routine as you implement what you learn. 


How much do I have to participate? 

A core tenant here at ActionCOACH is 100% participation. When you give your all, you will get more back in return. The most successful graduates of this program come prepared to participate each week.   

When can I get started? 

Right away! We only take 12 total for each session – secure your seat today by enrolling below. If you have more questions, email or call him at (502) 625-5859.

Does my location matter? 

Nope! As long as you have access to a computer (with webcam) and internet, you are welcome to join. We love working with sales people all over the world!   

What You Learn


Week 1

Mindset & Professionalism

Learn how to professionally help people to buy. When selling, you must sell with the purpose of helping your customers solve their problems, more than the product they are buying. And attitude plays a big part on this. Your attitude with which you approach your customer will determine your end result.


Week 2


Your perception of customers plays out in how you relate, your language, action, and way of communicating. Having positive beliefs are important to building a good business. You’ll be able to understand what they want, therefore, sell what they need. Be the problem solver and grow your business.


Week 3

Communication & Engagement


What you are communicating is what gets your customers to think and act that way. By communicating in the same language as they do, you’ll better understand what they are saying. Understanding how people communicate, make decisions, and operate are very important parts in getting them.


Week 4

Prospecting, Qualifying & Targeting

Understand how to get new and/or repeat business. Customer’s attention and interest level grow as they see more benefits in dealing with you. And understanding your products, customers, and competitors allows you to do that. The goal is to make them desire your products/services and buy from you.


Week 5

Lead Qualification


Part of lead qualification is your communication technique, especially, the questioning. Asking the right questions allows you to listen, focus on what they’re saying, build rapport and trust, and get to know them better. Ask them questions until it reaches an emotion where they would want to do the sale with you.


Week 6

Technique & Sales


Building a relationship that creates a lifetime customer. You lose because of lack of relationship and rapport. What you also communicate non-verbally is part of this. To build a lifetime customer, your preparedness, consistency, standards, and techniques should be in place to make your business grow.


Week 7

Negotiation & Objection Handling

Most people’s disposition in making purchases is primarily focused on emotions. Logic makes them think, but emotions make an act. Selling on purpose moves away the objections. Your preparations, communication, and bargaining will define the closing of sales. Sell your business’ value first, then negotiate.


Week 8

Understanding Your Competition

You can’t outsell competitors that you don’t know and understand, and that you haven’t seen the products’ benefits and features. You’ve got to know them better as any of your customers would. Defining your own products/services and knowing what is unique about it will differentiate you against your competitors.


Week 9

Database & Tools

Having a database and knowing your numbers will help you to become better. You cannot improve something that you don’t measure. While sales tools associated with your sales process will outsell your ability to sell way before you even get to meet your prospect, thus, bringing growth to your business.


Week 10

Customer Service & Support

What you’re doing with your customer service, the level of taking care of them, is what will make them go back and give you referrals. Delivering the basics well, making the buying process easy, being proactive, innovative, and delivering customer satisfaction will make them loyal customers and give you referrals.


Week 11

The Enrollment

As you professionally help people to buy, your job is to make sure you’re enrolling them and making them a purchase decision by starting to state the benefits they will gain from enrolling, rather than the product features.


Week 12

Scripts, Action & Deliver

Scripts are part of the sales process that help you create a methodology of covering everything, opening your customer’s mind of things that are important and getting them build that whole point. A great script is something that gets results.


Elevate your sales prowess by enrolling in our Sales Masterclass– seize this opportunity to excel in the art of selling!

Start Date & Time: June 19, 2024, 11am – 12:30pm Eastern

Masterclass Tuition: 3 monthly payments of $400 per participant. The first payment is due upon registration. 

If you have more questions or would like to arrange a private class for your sales team, contact Mark McNulty at (502) 625-5859, or email him at